Medium. Brand
Client. Sydney Theatre Company
Title. Seasons 2012–2018
From 2012—2018 Collider worked in close partnership with Sydney Theatre Company (STC) as brand guardians across all their main brand and season campaigns. STC, Australia’s largest theatre company, is a 30 year old company that has become a significant and internationally respected company for its support of writing (new and old), world class venues and accessibility to new and diverse audiences.
Our role helped shape the voice for the company through some of its most successful years starting with a thorough overhaul of their season campaign system and improvements to their visual language for the brand across all aspects of their communications.