< Brand

Scanlan Theodore
Identity & Collateral

The new mark retained the quiet, understated elegance already synonymous with the 30 year old brand.

The identity needed to perform across all garment and in-store touch points with highly reproducible characteristics for application in a multitude of materials including their leather goods and sunglass range.

Medium. Brand
Client. Scanlan Theodore
Title. Identity & Collateral

Collider was entrusted with the task of rebranding one of Australia's premium fashion labels, Scanlan Theodore. No longer 'Scanlan & Theodore', we worked with the label to redefine its word mark and bring a thoughtful and consistent approach to all of their corporate and retail communication. This including their online packaging, clothing tags, labels and store signage.

Scanlan Theodore Identity & Collateral

Scanlan Theodore
Identity & Collateral