< Motion

The Minderoo Foundation/MCSaatchi
The Plastic Forecast

The Plastic Forecast combines research on atmospheric plastic dynamics with traditional weather forecasts to estimate the daily ‘plastic fall’ in an easy-to-understand weather report to visualise the extent and weight of the problem.

Nine different rain state sequences were created to allow the real-time weather system to match an animated sequence that best represented the current rainfall in Paris.

Collider Studio also worked with the M&CSaatchi team to curate and guide the identity and typographic direction for the project.

The Plastic Forecast campaign hopes to highlight this important issue to the 193 United Nations Member States that are currently negotiating a legally binding treaty to end plastic pollution. The second meeting (INC-2) of the negotiating committee was in Paris from 29 May to 2 June (2023), where The Plastic Forecast campaign was launched.

Collider worked with the team at M&CSaatchi to create and execute all the motion elements required for the online campaign and the overarching brand system for The Plastic Forecast website.

We concepted a series of different approaches to how best to describe the plastic cloud idea. Early directions drew on familiar tropes such as weather app iconography and stylised 3D tropes before we settled on the more real, uncomfortable and familiar plastic bag cloud.

Learn more about this project at plasticforecast.com
Find out more about Minderoo’s work here: minderoo.org

Medium. Motion
Client. The Minderoo Foundation/MCSaatchi
Title. The Plastic Forecast

Of eight billion tonnes of plastic produced since large-scale production of the fossil-fuel-based material began in the 1950s, less than 10 per cent has been recycled, meaning more than 90 per cent has either been landfilled, incinerated, or survives to this day to leak into the environment. With production set to treble over the next decade, we will be drowning in 25 billion tonnes of plastic waste by 2060. The World Economic Forum estimates that by 2050, there will be more plastic in the ocean than fish (in weight). (Minderoo)

Alongside the escalating waste problem is a growing concern about the risks to the climate and human health posed by toxic chemicals across the plastic production pipeline, including chemicals that leach from plastic during use and as waste. These harmful substances contaminate the water we drink, the food we eat and even the air we breathe.

The Plastic Forecast combines research on atmospheric plastic dynamics with traditional weather forecasts to estimate the daily ‘plastic fall’ in an easy-to-understand weather report to visualise the extent and weight of the problem.

While the figures in the report were predominantly based on fibre shaped micro particles, the latest studies are finding more types, shapes, and smaller plastic particles. It is therefore sadly very likely that the actual amount of plastic being deposited is much higher than the Plastic Forecast estimates.

The Plastic Forecast campaign hopes to highlight this important issue to the 193 United Nations Member States that are currently negotiating a legally binding treaty to end plastic pollution. The second meeting (INC-2) of the negotiating committee was in Paris from 29 May to 2 June (2023), where The Plastic Forecast campaign was launched.

Collider worked with the team at M&CSaatchi to create and execute all the motion elements required for the online campaign and the overarching brand system for The Plastic Forecast website.

We explored a series of different approaches to how best to describe the plastic cloud idea. Early directions drew on familiar tropes such as weather app iconography and stylised 3D tropes before we settled on the more real, uncomfortable and familiar plastic bag cloud.

Nine different rain state sequences were created to allow the real-time weather system to match an animated sequence that best represented the current rainfall in Paris.

Collider Studio also worked with the M&CSaatchi team to curate and guide the identity and typographic direction for the project.

Visit the Plastic Forecast website here: plasticforecast.com

Find out more about Minderoo’s work here: minderoo.org