< Motion

Mazda
CX-3

Architecture, dance and sculpture combine in this complex and highly choreographed CG piece for Mazda's CX-3.

The movements of two dancers were used to form the essential shape of the CX-3. Each dancer's actions were matched in CG animation and those paths were then used to generate fluid, organic shells that helped describe the car.

View more of the process behind the planning, development and experimentation for this project in the clip below:

Medium. Motion
Client. Mazda
Title. CX-3

This film for Mazda’s new CX-3 set out to represents Mazda’s design mantra: The Soul of Motion. Inspired by this ideology, the narrative was approached as a motion-sculpture, a striking work of art shaped by the most powerful and graceful expression of human movement: dance. Careful choreography and bespoke VFX techniques combined as a potent and iconic signature of movement.

The highly architectural setting(the alter) was carefully designed to hero the presence of the car and provide a focus for the dance performance.

Co-directors: Tim Richardson & Andrew van der Westhuyzen
Collider VFX TD: Hugh Carrick-Allan
Choreographer: Marla Phelan
DOP: Ross Emery
Performers: Fiona Jopp & Thomas Bradley
Che creative team: Rogan Briggs & Dom Megna, Amy Weston & Leah Dunkley

Mazda CX-3

Mazda
CX-3