Virgin/DDB Studio
Made By Dyslexia

The University of Dyslexic thinking, a collaboration between Virgin and Made by Dyslexia, was created to teach the benefits of dyslexic thinking to aspiring business leaders via Open Universities around the world. To support the launch, Collider directors VERSUS teamed up with Collider Studio and DDB Melbourne to create the Anti-Commencement Speech, a film project that combined lyrical live action scenes in traditional universities with a groundbreaking method of using LiDAR scans to create 3D environments that were then dissembled and broken down to represent the crumbling of classical institutional thinking that Dyslexic approaches can represent.

Launched by Sir Richard Branson in New York for the UN General Assembly, the campaign was amplified in a global PR campaign by Adam&Eve London and rolled out across TikTok in modules supported by their new Symphony translation feature.