Belong/Howatson+Company
Book of Limbo

Collider was engaged by Howatson+Company, on behalf of the progressive carbon neutral telco, Belong. The brief was to manifest the concept of a digital wormhole in book form.

Alongside the book design, we needed to create roughly 100 original illustrations, using a spectrum of techniques to help visualise Howatson+Company's tangential and surreal written narrative.

The book production was carefully planned to allow for an outcome that was as sustainably-minded as possible. Local printing and binding, limited copies and careful use of FSC stocks with either high post consumer waste amounts, or from carbon-neutral factories with clear and accredited sustainability benchmarks.

Studio leads Andrew van der Westhuyzen and Kåre Martens tag-teamed their way through creating a plethora of different artworks using everything from origami to GAN, CG to still life photography, and more.

Medium. Books & Catalogues
Client. Belong/Howatson+Company
Title. Book of Limbo

Collider was engaged by Howatson+Company, on behalf of the progressive carbon neutral telco, Belong. The brief was to manifest the concept of a digital wormhole in book form. The book would perform the task of creating a positive distraction for new iPhone buyers long enough for their old phones to re-sync to their new ones. In that cataclysmic gap of time without internet, our task was to provide a manifestation (in physical form) of going down an internet wormhole.

One of the studio's more unusual briefs, The Book of Limbo became a high seas creative adventure in how to not only design, but create artwork for, a 120 page book in little over a month. We needed to create roughly 100 unique illustrations, using a spectrum of techniques to help visualise Howatson+Company's tangential and surreal written narrative.

Studio leads Andrew van der Westhuyzen and Kåre Martens tag-teamed their way through creating a plethora of different artworks using everything from origami to GAN, CG to still life photography.

GAN (Generative Adversarial Networks) technology was used across the book for a number of challenges. Both in generating unique artwork, but also used for scaling up poor quality imagery that was sourced from historical archives.

The book production was carefully planned to allow for an outcome that was as sustainably-minded as possible. Local printing and binding, limited copies and careful use of FSC stocks with either high post consumer waste amounts, or, from carbon-neutral factories with clear and accredited sustainability benchmarks.

Collider Studio Team:
Creative Directors: Andrew van der Westhuyzen & Kåre Martens
Head of Studio Production: Hoss Ghonouie
CG Support: Hugh Carrick-Allan

Printing Partner: Peachy Print
Agency: Howatson+Company

Belong/Howatson+Company Book of Limbo

Belong/Howatson+Company
Book of Limbo