Australian Brandenburg Orchestra
Season 2024 Launch Campaign
Baroque music usually feels at odds with contemporary themes. But our ongoing work with the Australian Brandenburg Orchestra continues to find ways to juxtapose and weave contemporary visual ideas with the energy, beauty and passion of Baroque music.
A Burst of Baroque, the 2024 campaign mantra for the Australian Brandenburg Orchestra, brings to life huge musical motifs, loud colours and a raw modernist space to express the spirit of the season.
The giant inflatables were meticulously designed and modelled to feel large and comedic in proportion. They needed to be big, loud and memorable.
With the stills campaign (shot by Ted Min) staged within Sydney’s Barangaroo Cutaway space, we digitally recreated the space to also use as a set piece for the CG film. Flamboyant colours, whimsical compositions and a stark irreverence defined the approach for both stills and motion campaigns.
