Collider was approached by the team at GPY&R Sydney with a nicely written campaign for Perpetual Investments. Each image uses simple half-tone images colour coded to represent Perpetual's ability to manage change in the financial markets. Collider took the illustrations into a slightly different realm. Andrew approached the creative by bringing dimension to the illustrations through pop-ups that also helped to humanise and lend more humour to the messages. 10 illustrations will be created for this campaign.
Photography. James Green
ECD. Julian Watt
Writer. Bart Pawlak & Robbie Kantor
Art Director. David Joubert